Kiki Camarena was a Mexican-born American undercover agent for the United States Drug Enforcement Administration. Seven years after he joined the DEA he was transferred to the Guadalajara resident office in Mexico. By early 1985, Kiki came very close to unlocking a multi billion dollar marijuana and cocaine pipeline. On February 7, 1985, while Kiki was heading to a luncheon with his wife, Mika, he was surrounded by five armed men who tossed him into a car and sped away. That was the last time anyone would see Kiki but his kidnappers. It is believed that Kiki was killed two days after but his body was not found until March 5, 1985.

All schools in the Round Rock Independent School district run a week long campaign against drugs in which students dress up differently everyday to protest against substance abuse. For example this Canyon Vista Middle School’s campaign.

• Monday: Wear red to support red ribbon week 
• Tuesday: Scare drugs away by wearing crazy hair                                                                                                                         
• Wednesday: Wear orange to unite against drugs and bullying                                                                                                       
• Thursday: Wear your clothes inside out to confuse drugs                                                                                                     
• Friday: Wear team gear to team up against drugs

The Red Ribbon campaign is a way for schools to get their students aware about substance abuse in a fun but informative way. Each student also receives a red wristband that says “say no to drugs”. 

“Red Ribbon week is important because it shows that we want to protect ourselves unlike some people who don’t and get themselves into trouble,” Nathan Pooler (8) said. 

That pretty much sums up Red Ribbon Week, what it is, why it’s important, and how the campaign works.