An Understanding of Graphic Design


Gabriel Paredes, Assistant

Let’s talk about graphic design. Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form it takes can be physical or virtual and can include images, words, or graphics. We can find it on the morning announcements, in the halls of school, on our website, and so many more places. It’s one of the most used skills in marketing and the business world.

What is graphic design?

We often confuse graphic design with illustration, however, this is not the case. Unlike illustration, graphic design deals with multiple design elements such as spacing and typography instead of just drawing. Projects range from posters and banners to infographics and logos. The number of things you can do using graphic design is endless!

Graphic Designers

In this profession, there are several people who specialize in specific aspects of design. Some design books or magazines while others create logos and posters. Most graphic designers use software such as Adobe Photoshop and Adobe Illustrator to make their content come to life. A sign of a good graphic designer is if they are knowledgable on multiple design software and are versatile in the products they make.

Graphic Design at Canyon Vista

As Canyon Vista’s resident student graphic designer, I have firsthand experience creating marketing materials for our upcoming events. I work with theatre, choir, and newsmedia. For an average event, I’ll create a poster, t-shirt, and program in the theme of the event. For example, the fine arts department recently put on a production of the Lion King. For the Lion King, I made a themed advertising poster, individual posters for each cast and crew member, colored programs, t-shirts to sell to the school, and designs for advertisement on canyon echoes. Each design of the publicity process is unique but important in its own way and provides the school with free marketing materials to advertise their events.

In conclusion, graphic design is used everywhere in the world. Whether it be at school or in the workplace, graphic design can be found right under our noses. Check out the infographic I made to look at more statistics about design.